This Privacy Policy describes how www.dandylionworld.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information
Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our processor Shopify.

Order information
Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify, Facebook, Google.
Customer support information
• Purpose of collection: to provide customer support.
• Source of collection: collected from you.

Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.
Cookies Necessary for the Functioning of the Store
NameFunction_abUsed in connection with access to admin._secure_session_idUsed in connection with navigation through a storefront.cartUsed in connection with shopping cart.cart_sigUsed in connection with checkout.cart_tsUsed in connection with checkout.checkout_tokenUsed in connection with checkout.secretUsed in connection with checkout.secure_customer_sigUsed in connection with customer login.storefront_digestUsed in connection with customer login._shopify_uUsed to facilitate updating customer account information.

Reporting and Analytics
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Third-party data sharing
Dandylion shares your mobile phone number and SMS interaction data with third-party service providers to operate and improve our SMS program. Specifically:
Klaviyo (SMS Platform Provider):
We use Klaviyo to send, manage, and optimize our text message communications. When you opt in to SMS, your mobile phone number, message interaction data (such as delivery status, click-through rates, and opt-out requests), and related customer information are shared with Klaviyo. Klaviyo acts as our service provider and data processor. They use this information solely to provide SMS services on our behalf and do not sell or use your personal information for their own marketing purposes. Learn more at klaviyo.com/privacy.

Shopify (E-Commerce Platform):
Your SMS subscription data is integrated with our Shopify e-commerce platform to enable features such as abandoned cart recovery, order updates, and unified customer profiles across email and SMS channels. This integration allows us to provide a seamless shopping and customer service experience.
Analytics and Attribution Partners:
We may share aggregated, de-identified SMS performance data with analytics partners to measure campaign effectiveness, optimize message timing and content, and improve customer experience. This data does not include personally identifiable information.

What We Do NOT Share:
We do not sell, rent, or share your mobile phone number or personal information with third-party advertisers, data brokers, or unaffiliated companies for their own marketing purposes. We do not share your SMS data with social media platforms except for aggregate performance tracking and attribution purposes.

Cross-Border Data Transfers:
For Canadian customers: Your personal information may be transferred to and processed in the United States where Dandylion and our service providers (including Klaviyo and Shopify) operate. We implement appropriate safeguards to protect your data in accordance with Canadian privacy laws including PIPEDA (Personal Information Protection and Electronic Documents Act) and CASL (Canada's Anti-Spam Legislation).

SMS abandoned cart disclosure
What Are Abandoned Cart Messages?
Abandoned cart text messages are automated reminders sent to customers who have added items to their shopping cart on dandylionworld.com but did not complete their purchase. These messages are only sent if you have opted in to receive SMS communications from Dandylion.
Message Content:
Each abandoned cart text message will include:
A reminder of the items left in your cart
Product names and quantities
A direct link to complete your purchase
Any applicable promotions or discount codes
Opt-out instructions (reply STOP)
Customer service contact information
Data Used for Abandoned Cart Messages:
To send these reminders, we collect and use:
Your mobile phone number (provided at SMS opt-in)
Shopping cart contents and product details
Cart abandonment timestamp and date
Previous purchase history (for message personalization)
Your customer account information (if applicable)

Your Control and Privacy:
Opt-Out Options: You can opt out of all SMS messages, including abandoned cart reminders, at any time by texting STOP to +18447230767. Opting out will stop all marketing and cart reminder messages, though you may still receive transactional messages (such as shipping notifications) if you complete a purchase.
No Purchase Requirement: You are never required to provide your phone number or opt in to SMS to make a purchase with Dandylion. Abandoned cart SMS is an optional convenience feature.
Data Retention: Abandoned cart data is retained for 30 days for recovery purposes. After 30 days, cart data is either converted to a completed order or automatically deleted. SMS interaction data is retained for analytical purposes in accordance with our Privacy Policy.
Canadian-Specific Disclosure (CASL Compliance):
For customers in Canada: SMS abandoned cart messages are considered Commercial Electronic Messages (CEMs) under Canada's Anti-Spam Legislation (CASL). By opting in to SMS communications, you provide express consent to receive these messages. Each message will include clear identification of Dandylion as the sender, our contact information, and an unsubscribe mechanism (reply STOP).

Location tracking and location-based services
Our Approach to Location Data:
Dandylion does NOT actively track your physical location through our SMS program. We do not use GPS tracking, Wi-Fi positioning, Bluetooth beacons, or real-time mobile device location services to monitor where you are.
Limited Location Information We May Collect:
Mobile Phone Area Code:
When you provide your mobile phone number, we collect your area code, which may indicate a general geographic region (e.g., Buffalo, New York area). This information is used solely for:
Ensuring compliance with regional telecommunications regulations
Optimizing message delivery timing based on your time zone
Fraud prevention and account security purposes
Aggregate analytics to understand our customer base
IP Address (When Clicking SMS Links):
When you click a link within an SMS message and visit our website, we may collect your IP address through standard website analytics. This IP address can indicate an approximate geographic location and is used for:
Website performance optimization and content delivery
Security monitoring and fraud detection
Aggregate analytics and reporting (not individual tracking)
Compliance with legal requirements
This data collection is consistent with standard website practices and is not specific to our SMS program.
Self-Reported Location Information:
If you voluntarily provide location information through shipping addresses at checkout, customer service interactions, survey responses, or account preferences, this information is stored as part of your customer profile but is not used for active location tracking via SMS.
Optional Location-Based Services:
With your explicit, separate consent, we may offer optional location-based SMS notifications about:
Local dog events, grooming workshops, or meetups in your area
Retail store locations carrying Dandylion products near you
Regional partnership activations, sampling events, or pop-up shops
Seasonal or weather-related grooming tips relevant to your region
How to Opt In to Location Services:
Location-based notifications are strictly opt-in. You must explicitly consent by:
Responding "YES" to a specific location services opt-in message
Selecting location notification preferences in your SMS subscription settings
Providing your city or region through our preference center
How to Opt Out of Location Services:
You can opt out of location-based messages at any time by:
Texting "STOP LOCATION" to +18447230767
Updating your preferences in your account settings on dandylionworld.com
Contacting customer support at hello@dandylionworld.com
Note: Opting out of location services does not affect your standard SMS subscription
Weather-Based Seasonal Messaging:
We may send seasonal or weather-related grooming tips and product recommendations (e.g., "Winter coat care tips for cold weather") based on general seasonal patterns in your region as determined by your area code. This messaging is based on broad seasonal trends and does not involve real-time location tracking or weather monitoring.

Third-Party Location Data:
We do NOT:
Share your location data with third-party advertisers
Sell location information to data brokers or marketing companies
Use location data for behavioral advertising on other platforms
Track your movements or create location-based customer profiles
Share real-time location data with any external parties
Children's Privacy:
Our SMS program is not directed to individuals under 16 years of age. We do not knowingly collect location data, mobile phone numbers, or any personal information from children. If we become aware that a child under 16 has provided personal information through our SMS program, we will promptly delete such information and terminate the subscription.

Your Privacy Rights
United States Customers (Including California Residents - CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right to Know: Request disclosure of personal information we collect, use, share, or sell
Right to Delete: Request deletion of your personal information (subject to certain exceptions)
Right to Opt-Out: Opt out of the sale or sharing of your personal information
Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights
To exercise these rights, contact us at hello@dandylionworld.com. We will verify your identity before processing your request.
Canadian Customers (PIPEDA & Provincial Privacy Laws)
If you are a Canadian resident, you have the following rights:
Right of Access: Request access to personal information we hold about you
Right to Correction: Request correction of inaccurate or incomplete personal information
Right to Withdraw Consent: Withdraw consent for SMS communications at any time by texting STOP
Right to File a Complaint: File a complaint with the Privacy Commissioner of Canada if you believe your privacy rights have been violated
To exercise these rights, contact us at hello@dandylionworld.com.
Privacy Commissioner of Canada:
Toll-Free: 1-800-282-1376
Website: www.priv.gc.ca

Data Security
We implement industry-standard security measures to protect your mobile phone number and SMS interaction data, including:
Encryption of data in transit and at rest
Access controls and authentication requirements
Regular security audits of our SMS platform and service providers
Secure API integrations with third-party providers
Employee training on data protection and privacy practices
While we use commercially reasonable security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons

Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@dandylionworld.com or by mail using the details provided below:
Dandylion Pet Inc., 50 Carroll Street, Toronto ON M4M 3G3, Canada

Last updated: 2025-10-03