4.8
Rated 4.8 out of 5 stars
181 Reviews

Soft Paws Hydrating Paw Lotion

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Vet-Approved
Skin-First Formula

The first of its kind brush-on paw lotion. A lightweight formula carefully crafted to deliver deeply nourishing, non-greasy hydration to your dog's paws. Packaged in our one-of-a-kind brush to ensure a mess-free application every time, because we hate digging greasy balm out of a tin just as much as you.

Important: Ensure the brush is fully dry before capping to maintain product quality and prevent bacterial growth. 

Vet-dermatologist approved, pH-balanced, fragrance-free and lick-safe. Use daily to keep paws soft & hydrated. 

Plant-based ingredients, such as aloe juice, glycerin, shea butter, broccoli seed oil, olive oil and coconut oil provide soothing, softening and hydrating benefits to dry, and cracked paws. Free from potentially irritating ingredients such as: harsh sulfates, artificial fragrances & dyes, drying SD alcohol, and essential oils. 

Fragrance-Free | pH-Balanced | Vegan | Cruelty-Free | 0.6 fl oz | 20 mL


1. Pull cap to remove.
2. Click button to pump lotion onto brush.
2. Apply lotion to paws.
3. To clean, wash the brush head regularly & let fully air dry before placing the cap back on.
4. Use daily. Refill after empty.

Soft Paws: Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Glycerin*, Olea Europaea (Olive) Fruit Oil*, Glyceryl Stearate SE*, Caprylic/Capric Triglycerides*, Cetyl Alcohol*, Stearyl Alcohol*, Brassica Oleracea Italica (Broccoli) Seed Oil*, Butyrospermum Parkii (Shea) Butter*, Arginine*, Sodium Stearoyl Glutamate*, Xanthan Gum*, Phenoxyethanol, Ethylhexylglycerin

*indicates plant derived/*indique un dérivé végétal

For more ingredient information, view our Ingredients page

Sustainability
Our bottles are made of PET and is recyclable. Our pumps, like most, are not recyclable due to mixed materials. We are working on introducing a pump-free option to encourage our consumers to wash & reuse their pump. We also hope to introduce a single plastic pump option in the future, which will be recyclable.

Made in Canada
Shelf life: 12 months

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Yes, Soft Paws is safe to use on the nose too. It’s made with gentle, skin-first ingredients that help moisturize and soothe dry or cracked areas, whether it’s your dog's paws or their nose.

It depends on the cause of your dog’s itchy paws or skin. For some dogs, contact irritants are to blame. In these cases, regularly washing your dog’s paws or bathing them with a gentle, pH-balanced, and soothing product can remove irritants and help relieve itchiness.

While we don’t recommend ingesting a large amount of product, a little bit of licking while the product is being applied or after application is safe!

Effortless Protection & Soothe for the Paws

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Gentle, soothing and hydrating paw care

Powered by Plant Ingredients

Soothing and anti-inflammatory to calm and comfort skin.

Deeply nourishing to soften and protect.

Moisturizes while helping calm irritation.

Vet-Approved
Fragrance-Free
Skin-First
pH-Balanced for Dog Skin
Vegan
Cruelty-Free
Made in Canada
4.8
Rated 4.8 out of 5 stars
Based on 181 reviews
Total 5 star reviews: 162 Total 4 star reviews: 8 Total 3 star reviews: 7 Total 2 star reviews: 1 Total 1 star reviews: 3
94%would recommend these products
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181 reviews
  • Rose B.
    Verified Buyer
    Age Range 10+
    Dog Size Medium (30 - 49 lbs)
    Coat Type Double Coated
    Concerns Allergies, Itchiness
    Dog Breed Husky, Mixed Breed
    Coat Colour White, Black, Brown, Red, Grey
    8 hours ago
    Age Range 10+
    Dog Size Medium (30 - 49 lbs)
    Coat Type Double Coated
    Concerns Allergies, Itchiness
    Dog Breed Husky, Mixed Breed
    Coat Colour White, Black, Brown, Red, Grey
    Reviewing
    The Everyday Paw Ritual
    Rated 5 out of 5 stars
    No more dry scratchy paws

    Never a fan of anything being done to her paws, my dog accepts cleaning with clean paws and the application of soft paws. It has made a big difference and is the only product I’ve tried that works. The applicators for the products are gentle and minimally invasive.

  • Robin C.
    Verified Buyer
    Age Range 10+
    Dog Size Large (50 - 99 lbs)
    Coat Type Long
    Concerns Itchiness, Allergies, Sensitivity
    Dog Breed Australian Shepherd
    Coat Colour Red
    2 weeks ago
    Age Range 10+
    Dog Size Large (50 - 99 lbs)
    Coat Type Long
    Concerns Itchiness, Allergies, Sensitivity
    Dog Breed Australian Shepherd
    Coat Colour Red
    Reviewing
    The Everyday Paw Ritual
    Rated 5 out of 5 stars
    Paw Are clean

    My Australian sheppard has pink pads, very clean feet when I use this product. We could not figure out how to keep his feet clean and without drying him out, which causes him to lick his feet with this product his pads are clean and soft, and he is a very happy dog. I was on the fence buying this product because I have 10 other things at my house that do not work. I would recommend this product highly it does exactly what it says. It will do.

  • Breanne L.
    Verified Buyer
    Age Range 6 - 9
    Dog Size Large (50 - 99 lbs)
    Coat Type Long
    Concerns Itchiness, Allergies, Hot Spots, Redness & Inflammation
    Dog Breed German Shepherd
    Coat Colour Brown
    3 weeks ago
    Age Range 6 - 9
    Dog Size Large (50 - 99 lbs)
    Coat Type Long
    Concerns Itchiness, Allergies, Hot Spots, Redness & Inflammation
    Dog Breed German Shepherd
    Coat Colour Brown
    Reviewing
    Soft Paws Hydrating Paw Lotion
    Rated 5 out of 5 stars
    This product might be my favourite (so far)

    Really happy with this paw lotion. It hydrates well, absorbs quickly, and doesn’t leave a greasy residue. Great for everyday use, especially with an active dog.

    I’d imagine this would be great over winter too when paws really dry out!

  • Marie C.
    Verified Buyer
    Age Range 2 - 3
    Dog Size Small (15- 29 lbs)
    Coat Type Medium
    Concerns Sensitivity, Allergies, Matting
    Dog Breed Other
    Coat Colour White
    2 months ago
    Age Range 2 - 3
    Dog Size Small (15- 29 lbs)
    Coat Type Medium
    Concerns Sensitivity, Allergies, Matting
    Dog Breed Other
    Coat Colour White
    Reviewing
    Refill for Soft Paws Hydrating Paw Lotion
    Rated 5 out of 5 stars
    She loves it for her paws and sometimes as a snack!

    She licks her paws after we apply and because I know it’s safe there is no anxiety on my part .

  • Colt R.
    Verified Buyer
    Age Range 0 - 1
    Dog Size Large (50 - 99 lbs)
    Coat Type Short
    Concerns Dryness
    Dog Breed Doberman Pinschers
    Coat Colour Black, Brown
    1 year ago
    Age Range 0 - 1
    Dog Size Large (50 - 99 lbs)
    Coat Type Short
    Concerns Dryness
    Dog Breed Doberman Pinschers
    Coat Colour Black, Brown
    Reviewing
    Soft Paws Hydrating Paw Lotion
    Rated 5 out of 5 stars
    Love it

    I love the moisturizing lotion and so do my dogs! My silly red boy especially. He falls asleep while I’m doing his feet. It’s a really nice peaceful way to end nail trims.